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Managing the Millennial Generation – Tapping Into What Makes Them Tick
by Lock Collins, Cambiar Partner Many of our clients are struggling with retaining Millennial employees. What is a Millennial? There are many variations on the definitions, but generally, it’s the...
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So Many Conferences – Not Enough Time.
By Ian Lewis, Simon Chadwick, Beth Rounds Do you have a hard time choosing which conferences to attend? Do you worry that you might miss out on key ideas or connections? Stop your worrying—we’ve...
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Corporate Insights Leaders Share Most Pressing Needs
by Ian Lewis,Cambiar Partner The Market Research Council (MRC) was chartered in 1927 to promote the field of market research. MRC members are senior research executives, and MRC meets monthly to host...
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Build your POWER and POWER Analytics Skills!
A report from the AMA Marketing Research Executive Forum by Ian Lewis, Cambiar Partner Fifty senior researchers, mostly corporate research leaders, met in May for the annual AMA Marketing Research...
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Are you a Linchpin?
by Beth Rounds, Partner If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin. The premise of the book is that we live and work in a hyper competitive world, one that...
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What Will Market Research Look Like in 2020?
by Ian Lewis, Partner Think back 10 years. No broadband; no social media; no smartphones; no 50 inch LED TVs: no DVRs; no e-readers; and Google hadn’t had its IPO. Now think ahead 10 years. We...
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The Winds of Change
by Simon Chadwick, Partner Those of us trained in market research thirty years ago entered a world that was stable, established and trusted. We were taught probability theory, sampling, questionnaire...
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Winds of Change: Three Ideas for Doing More with Less
by Monica Wood, Cambiar Partner In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is an obvious problem for the industry, as the...
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Wanted: Management Consultants, Polymaths and Specialists
The Winds of Change – The Future of Staffing by Ian Lewis and Lock Collins, Cambiar Partners Now Hiring Management Consultants The future of client market research departments lies with management...
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DIY – Friend or Foe?
Winds of Change Series by Beth Rounds, Partner DIY (Do-It-Yourself) is certainly a hot topic these days with frequent announcements about new start-ups and product offerings. Just this week, two more...
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I WONDER HOW THE COBBLER’S CHILDREN FEEL…?
by Bill Guerin, Partner Contradictions fascinate me, because if I’m able to hold the associated tension in my logically Newtonian left brain, some resolving flash of insight eventually emerges in my...
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The Age of Creativity
The Age of Creativity By Simon Chadwick, Managing Partner “We’re all doomed!” “No, this is the age of Aquarius!” These are, in a nutshell, the two opposing arguments that we hear and read at MR...
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Build your POWER and POWER Analytics Skills!
A report from the AMA Marketing Research Executive Forum by Ian Lewis, Cambiar Partner Fifty senior researchers, mostly corporate research leaders, met in May for the annual AMA Marketing Research...
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Corporate Insights Leaders Share Most Pressing Needs
by Ian Lewis, Cambiar Partner The Market Research Council (MRC) was chartered in 1927 to promote the field of market research. MRC members are senior research executives, and MRC meets monthly to host...
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Don’t be the frog!
What is Google up to with Consumer Surveys? by Simon Chadwick, Managing Partner Let’s face it – we all knew this was coming. If you were a company that possessed massive content, an awesome analytics...
View ArticleStrategy In A Vacuum Is Not Strategy
Announcing InFoRm Strategy Assessment™ In 2011, the Cambiar Future of Research™ study reported 60% of Corporate Research Vice Presidents expect major transformation in the market research industry and...
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Where Does All The Money Go?
We are pleased to announce the launch of the Cambiar Capital Funding Index™ (CCFI). The CCFI is the only comprehensive, global annual review and analysis of the inflow of new capital into the market...
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Smart Hiring Pays Big Dividends
Worth Their Weight In... by Beth Rounds and Lock Collins, Cambiar Partners Over the past year, the Cambiar partners have been writing, presenting and blogging about The Winds of Change within the MR...
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More Than A Baseball Movie
Hitting it out of the park by Beth Rounds, Cambiar Recently I went to see the movie “Moneyball,” based on the true story of Oakland A’s General Manager Billy Beane. And while I am not a hard core...
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Notes from the Fall Conference Circuit
by Simon Chadwick, Managing Partner In a sure sign of its continuing resurgence as an association of relevance in the United States, the Marketing Research Association has mounted an excellent new...
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